Government Relations & Defence

Government Relations

With a deep understanding of the government policymaking process as well as insights into what motivates and drives key departments and agencies to make decisions that implement government action, our experts at Samuel Associates help engage public office holders, senior government officials, and military and national security leaders on behalf of our clients. We create effective political lobbying campaigns and marketing-to-government strategies.

Meet Our Political Lobbyists.

An effective lobbying strategy incorporates outreach, engagement, and persuasion. Our political lobbying experts thoroughly prepare clients for meetings with elected and appointed senior government officials and assist in reaching our clients' specific objectives.

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Goran Samuel Pesic, President & CEO of Samuel Associates

"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic

Trustworthy Strategic Advice.

We advise our clients to convey their specific issues, concerns, or unique offering in a credible and trustworthy manner. Using a set of lobbying services, we develop communication products to educate and inform a sophisticated and skeptical government audience.

Trustworthy Strategic Advice.

We advise our clients to convey their specific issues, concerns, or unique offering in a credible and trustworthy manner. Using a set of lobbying services, we develop communication products to educate and inform a sophisticated and skeptical government audience.

Defence, Aerospace & National Security

We specialize in working with companies involved in defence and security, as well as those in cybersecurity, artificial intelligence, autonomous vehicle systems, biometric/identity management solutions, and synthetic training environments. We recognize that the threat environment is rapidly changing and that companies in these industries require trustworthy and reliable advice to guide them through the complex federal procurement process.

Meet Our Defence Experts.

Our defence specialists provide a comprehensive approach to clients working in all military branches and domains, including the Army, Navy, Air Force and Special Forces. They also specialize in working with aerospace, defence and security companies, and aid in the development of campaign strategies, including political lobbying, market access, bid regulations, and government contracting.

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Goran Samuel Pesic, President & CEO of Samuel Associates

"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic

Goran Samuel Pesic, President & CEO of Samuel Associates

"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic

Meet Our National Security & Cyber Experts.

Our experienced public safety and cyber experts specialize in national security policy and policy development, as well as in telecommunications, cyber defence, intelligence assessments, and government contracts and procurement. They provide a comprehensive approach to clients working in national security and public safety industries.

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Illustration of an arrow hitting the bullseye of a target

Target Your Key Audience.

Our approach is not to merely communicate your messages across a variety of audiences. Instead, we actively work with clients to develop a comprehensive Contact Plan that strategically targets audiences who are most receptive to your specific issue, concern, or unique offering.

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