Bringing a modern perspective to modern companies.

We help companies develop and implement forward-looking strategies to achieve a competitive advantage.

A Full-Service Consultancy

Samuel Associates is a strategic consulting firm focused on helping companies in new and emerging high-tech industries position themselves for strategic growth and success.

We Specialize in the Following

Emergent Industries

Bioscience and Digital Healthcare Icon
Aerospace
Artificial Intelligence Icon
Artificial Intelligence
Drone Icon
Autonomous Systems & Drones
Biometrics and Identity Management Icon
Biometrics & Identity Management
Cybersecurity Icon
Cybersecurity
Defence and Public Safety Icon
Defence & Public Safety
Environmental Technology and Renewables Icon
Environmental Technology & Renewables
Fintech Icon
Fintech
Composites and Advanced Materials Icon
Professional Services
Telecommunications Icon
Telecommunications
Virtual Reality and Training Simulation Icon
Training Simulation & Virtual/Augmented Reality
Transportation and Logistics Icon
Transportation & Logistics

Latest Updates

Our Spotlight

Events

Samuel Group 6th Annual Halifax Citadel Reception 2026

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Prime Minister Mark Carney speaks at a podium with two men beside him with Canadian flags behind them
Announcements

Defence Investment Agency Leadership Change Signals a Broader Procurement Challenge

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Goran is in a suit standing beside a tall high rise glass building with text that says "Lobbying is Changing"
Announcements

Canada’s Foreign Influence Transparency Regime: Why Lobbying Is Changing

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