Government Contracting

We assist clients in navigating federal procurement opportunities to create winning results.

Government Contracting

Samuel Associates offers a comprehensive suite of advisory services that span the full lifecycle of government contracting in Canada—from early engagement with end users and departmental stakeholders to strategic partnerships, contract award navigation, and post-award implementation.

With a strong foundation in federal procurement policy, economic security, and cross-border trade, we support Canadian companies looking to succeed in domestic procurement processes and expand into allied markets, including the United States and NATO-aligned jurisdictions.

Our services go beyond traditional lobbying and proposal support—we help our clients anticipate and adapt to regulatory shifts, industrial expectations, and strategic investment criteria that shape competitive outcomes in Canada’s public sector.

All
Industrial & Technological Benefits
GBA+, EDIA & ESG
Federal Social Procurement Policies
Indigenous Business Engagements

Government Contracting & Defence Procurement

We focus on assisting clients in identifying procurement opportunities, pursuing federal government contracts, and helping to create winning results.

Government Contracting

Our team’s understanding of ITB ensures our clients can optimize their investments and effectively fulfill their obligations while driving economic growth and fostering domestic capabilities. We go beyond compliance and seek strategic partnerships that create sustainable and long-lasting benefits for our clients and Canadian industries.

ITB Specialists

Samuel Associates supports clients in harnessing technological capabilities to drive innovation and achieve success. Industrial and Technological Benefits (ITB) are significant in today’s competitive markets and government contracting.

From defence and areospace to cybersecurity and AI solutions, our team of associates provides comprehensive advice for organizations to stay ahead of the curve. Our rigorous analyses and understanding of industry best practices enables us to deliver customized solutions that drive efficiency, innovation, and business success. Samuel Associates’ full-scalae approach, encompassing both technical and business aspects, creates maximum impact.

GBA+, EDIA & ESG

Organizations must be more conscious of the frameworks that underly their business practices. Environmental, social, and governance (ESG)
considerations should be included to generate more responsible and sustainable operations. Gender-Based Analysis Plus (GBA+) is an analytical process that can help organizations understand the experiences of different identities and how to address issues related to inequality and discrimination. An equity, diversity, inclusion, and accessibility (EDIA) framework can help organizations identify and commit to these important values.

Samuel Associates assists organizations with the process of integrating GBA+, EDIA, and ESG principles and frameworks into their businesses.

Experts in GBA+

The Canadian labour market is evolving, and employers in the nation need to keep pace. Our team of experts is trained in GBA+ analysis; we can help clients identify and address inequality and discrimination issues in their organization. GBA+ is also used by the federal government to evaluate defence procurement bids. We can support your organization in answering procurement proposal responsibilities on GBA+ and provide guidance and advice on its appropriate application.

EDIA Advisors

We advise clients on the adaptation, creation, implementation and tracking of EDIA policies and initiatives. We specialize in helping you align your business practices with government EDIA policies, programs, and procurement. This can maximize organizations’ effectiveness, while responding to government expectations.

Samuel Associates conducts through diversity assessments and develops plans for action, ensuring that there is accountability and that the framework produces meaningful positive change. Organizations that implement EDIA principles successfully increase innovation, efficiency, and employee satisfaction. We help organizations embrace diversity in all its forms by establishing policies and practices that can promote equal representation and create safe spaces for open dialogue, ensuring diverse voices are heard and valued. Recommendations from our associates can encompass operations modifications, including digital improvements to increase accessibility.

Our team can support you and your organization by providing guidance on creating an equitable, diverse, inclusive, and accessible workplace that value the uniqueness of our society.The Canadian labour market is evolving, and employers in the nation need to keep pace. Our team of experts is trained in GBA+ analysis; we can help clients identify and address inequality and discrimination issues in their organization. GBA+ is also used by the federal government to evaluate defence procurement bids. We can support your organization in answering procurement proposal responsibilities on GBA+ and provide guidance and advice on its appropriate application.

Goran Samuel Pesic, President & CEO of Samuel Associates

"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic

Meet Our ESG Consultants

Public and private sector practices are evolving as society adapts to new circumstances. The growing importance of Environmental considerations coupled with a more Socially responsible, diverse and inclusive workforce. This directly translates into more robust Governance practices and accountability which impacts on business sustainability.

Many of our ESG Consultants have been the architects and implementers of ESG and Equity, Diversity, Inclusion and Accessibility (EDIA) policies within federal government departments and specialized operating agencies. As a trusted advisor to over 80 leading Canadian and international clients, let our associate experts take your business to new heights through our Markey Advisory Services.

Federal Social Procurement Policies

With a deep understanding of the government policymaking process and insights into what motivate and drives politicians, key departments, and agencies to make decisions that implement government action, we help our clients engage public office holders, senior government officials, and military and national security leaders.

We also develop and execute successful Enterprise-level Government Relations Plans. Our firm utilizes the four-corners approach to customize a strategic Canada Campaign for each client. We aim to advance and implement a unified communications strategy directed at the right target audiences with effective clear-cut messages.

New Policies for Industry

Furthermore, we are well-versed in the federal government’s latest Social Procurement Policies, enabling us to assist our clients in aligning their procurement practices with broader social and environmental objectives. By integrating these policies into their Defence Procurement strategies, our clients meet their procurement goals and contribute to a more inclusive and sustainable Canada.

In addition, we have a comprehensive understanding of the Request for Information (RFI) and Request for Proposal (RFP) process. Our expertise in crafting effective RFI/RFP responses enables our clients to stand out in highly competitive bidding processes, maximizing their chances of success.

We are committed to providing unparalleled Defence Procurement services that combine a solid understanding of ITBs, expertise in social procurement policies, and adherence to RFI/RFP guidelines. With our support, clients can confidently navigate the ever-evolving landscape of Defence Procurement in Canada and achieve their objectives efficiently and effectively.

Indigenous Business Engagements

Indigenous business engagements and economic partnerships are important in strengthening the Canada-Indigenous intercultural bridge, fostering economic development, and improving equity. Samuel Associates connects and develops relationships between our clients and potential clients of Indigenous Communities. We also work with Indigenous communities and organizations to establish economic development opportunities. Our dedicated internship programs and partnered arrangements allow us to support leadership development for emerging Indigenous leaders.

Working With Indigenous Organizations

We believe that engaging Indigenous Communities to advance mutually beneficial business and economic development opportunities is essential to the well-being of our economy today and tomorrow.

We work with clients and the potential clients of Indigenous Communities in the pursuit of direct business relationships, joint ventures, and other commercial partnerships.

Our Commitment to Reconciliation

We develop vetted structures to bring qualified business and economic opportunities to Indigenous communities with an eye on the Government of Canada’s plans to implement a 5% Indigenous procurement requirement for all federal agencies and departments.

Our Reconciliation Action Plan (RAP)

Through consultations with our Indigenous partners at Millbrook First Nation and community liaisons, the Samuel Group of Companies has created a Reconciliation Action Plan (RAP) which will inform our corporate activities and initiatives throughout the 2022 to 2025 business years. Moving forward, we will periodically update and renew the RAP to align it with the national reconciliation agenda.

Engagement:

Reconciliation Actions & Services

The Samuel Group of Companies is committed to advancing the reconciliation process of history, culture, community, and commerce between our organization and the Indigenous peoples of this land for generations to come. We do so by

  • Advising companies on written Indigenous engagement policy, including Indigenous employment, use of Indigenous suppliers, support for training programs or other practical Indigenous engagement measures; with First Nations bands.

  • Organizing community-building events such as site visits, workshops, mentoring, information sessions and job fairs with Indigenous partners at Samuel Associates Headquarters and local communities

  • Creating and/or administering internship or co-op programs for Indigenous peoples and youth, namely the Internship in Strategic Consultancy for Indigenous Peoples (ISCIP)

  • Assist companies in partnering with Indigenous-owned or operated businesses for professional services and or contracting support

  • Assist organization with outreach to First Nations and Indigenous bands to introduce potential avenues of academic research and development and government relations collaboration

  • Attend, sponsor, or help organize Indigenous community events on and off local reservations.

  • Help companies and communities to identify and support business opportunities for Indigenous communities that can be mutually collaborated on.

Industrial & Technological Benefits Specialists

Our team’s understanding of ITBs ensures our clients can optimize their investments and effectively fulfill their obligations while driving economic growth and fostering domestic capabilities. We go beyond compliance and seek strategic partnerships that create sustainable and long-lasting benefits for our clients and Canadian industries.

ITB Specialists

Samuel Associates supports clients in harnessing technological capabilities to drive innovation and achieve success. Industrial and Technological Benefits (ITB) are significant in today’s competitive markets and government contracting.

From defence and areospace to cybersecurity and AI solutions, our team of associates provides comprehensive advice for organizations to stay ahead of the curve. Our rigorous analyses and understanding of industry best practices enables us to deliver customized solutions that drive efficiency, innovation, and business success. Samuel Associates’ full-scalae approach, encompassing both technical and business aspects, creates maximum impact.

GBA+, EDIA & ESG

Organizations must be more conscious of the frameworks that underly their business practices. Environmental, social, and governance (ESG)
considerations should be included to generate more responsible and sustainable operations. Gender-Based Analysis Plus (GBA+) is an analytical process that can help organizations understand the experiences of different identities and how to address issues related to inequality and discrimination. An equity, diversity, inclusion, and accessibility (EDIA) framework can help organizations identify and commit to these important values.

Samuel Associates assists organizations with the process of integrating GBA+, EDIA, and ESG principles and frameworks into their businesses.

Experts in GBA+

The Canadian labour market is evolving, and employers in the nation need to keep pace. Our team of experts is trained in GBA+ analysis; we can help clients identify and address inequality and discrimination issues in their organization. GBA+ is also used by the federal government to evaluate defence procurement bids. We can support your organization in answering procurement proposal responsibilities on GBA+ and provide guidance and advice on its appropriate application.

EDIA Advisors

We advise clients on the adaptation, creation, implementation and tracking of EDIA policies and initiatives. We specialize in helping you align your business practices with government EDIA policies, programs, and procurement. This can maximize organizations’ effectiveness, while responding to government expectations.

Samuel Associates conducts through diversity assessments and develops plans for action, ensuring that there is accountability and that the framework produces meaningful positive change. Organizations that implement EDIA principles successfully increase innovation, efficiency, and employee satisfaction. We help organizations embrace diversity in all its forms by establishing policies and practices that can promote equal representation and create safe spaces for open dialogue, ensuring diverse voices are heard and valued. Recommendations from our associates can encompass operations modifications, including digital improvements to increase accessibility.

Our team can support you and your organization by providing guidance on creating an equitable, diverse, inclusive, and accessible workplace that value the uniqueness of our society.The Canadian labour market is evolving, and employers in the nation need to keep pace. Our team of experts is trained in GBA+ analysis; we can help clients identify and address inequality and discrimination issues in their organization. GBA+ is also used by the federal government to evaluate defence procurement bids. We can support your organization in answering procurement proposal responsibilities on GBA+ and provide guidance and advice on its appropriate application.

Goran Samuel Pesic, President & CEO of Samuel Associates

"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic

Meet Our ESG Consultants

Public and private sector practices are evolving as society adapts to new circumstances. The growing importance of Environmental considerations coupled with a more Socially responsible, diverse and inclusive workforce. This directly translates into more robust Governance practices and accountability which impacts on business sustainability.

Many of our ESG Consultants have been the architects and implementers of ESG and Equity, Diversity, Inclusion and Accessibility (EDIA) policies within federal government departments and specialized operating agencies. As a trusted advisor to over 80 leading Canadian and international clients, let our associate experts take your business to new heights through our Market Advisory Services.

Federal Social Procurement Policies

With a deep understanding of the government policymaking process and insights into what motivate and drives politicians, key departments, and agencies to make decisions that implement government action, we help our clients engage public office holders, senior government officials, and military and national security leaders.

We also develop and execute successful Enterprise-level Government Relations Plans. Our firm utilizes the four-corners approach to customize a strategic Canada Campaign for each client. We aim to advance and implement a unified communications strategy directed at the right target audiences with effective clear-cut messages.

New Policies for Industry

Furthermore, we are well-versed in the federal government’s latest Social Procurement Policies, enabling us to assist our clients in aligning their procurement practices with broader social and environmental objectives. By integrating these policies into their Defence Procurement strategies, our clients meet their procurement goals and contribute to a more inclusive and sustainable Canada.

In addition, we have a comprehensive understanding of the Request for Information (RFI) and Request for Proposal (RFP) process. Our expertise in crafting effective RFI/RFP responses enables our clients to stand out in highly competitive bidding processes, maximizing their chances of success.

We are committed to providing unparalleled Defence Procurement services that combine a solid understanding of ITBs, expertise in social procurement policies, and adherence to RFI/RFP guidelines. With our support, clients can confidently navigate the ever-evolving landscape of Defence Procurement in Canada and achieve their objectives efficiently and effectively.

Indigenous Business Engagements

Indigenous business engagements and economic partnerships are important in strengthening the Canada-Indigenous intercultural bridge, fostering economic development, and improving equity. Samuel Associates connects and develops relationships between our clients and potential clients of Indigenous Communities. We also work with Indigenous communities and organizations to establish economic development opportunities. Our dedicated internship programs and partnered arrangements allow us to support leadership development for emerging Indigenous leaders.

Land Acknowledgement

The Samuel Group of Companies is headquartered in Ottawa, Canada, on the traditional unceded Territory of the Anishinaabe Algonquin Nation. We also maintain offices on the traditional and unceded Territories of the Mi'kmaq and Wolastoqiyik Nations.  We acknowledge the original inhabitants of the land of Canada on which we now live and work and honour our ongoing historical relationships—past, present, and future—with all Indigenous peoples.

Indigenous Business Engagements

We believe that engaging Indigenous Communities to advance mutually beneficial business and economic development opportunities is essential to the well-being of our economy today and tomorrow.

We work with clients and the potential clients of Indigenous Communities in the pursuit of direct business relationships, joint ventures, and other commercial partnerships.

Our Commitment to Reconciliation

We develop vetted structures to bring qualified business and economic opportunities to Indigenous communities with an eye on the Government of Canada’s plans to implement a 5% Indigenous procurement requirement for all federal agencies and departments.

Our Reconciliation Action Plan (RAP)

Through consultations with our Indigenous partners at Millbrook First Nation and community liaisons, the Samuel Group of Companies has created a Reconciliation Action Plan (RAP) which will inform our corporate activities and initiatives throughout the 2022 to 2025 business years. Moving forward, we will periodically update and renew the RAP to align it with the national reconciliation agenda.

Engagement:

Reconciliation Actions & Services

The Samuel Group of Companies is committed to advancing the reconciliation process of history, culture, community, and commerce between our organization and the Indigenous peoples of this land for generations to come. We do so by

  • Advising companies on written Indigenous engagement policy, including Indigenous employment, use of Indigenous suppliers, support for training programs or other practical Indigenous engagement measures; with First Nations bands.

  • Organizing community-building events such as site visits, workshops, mentoring, information sessions and job fairs with Indigenous partners at Samuel Associates Headquarters and local communities

  • Creating and/or administering internship or co-op programs for Indigenous peoples and youth, namely the Internship in Strategic Consultancy for Indigenous Peoples (ISCIP)

  • Assist companies in partnering with Indigenous-owned or operated businesses for professional services and or contracting support

  • Assist organization with outreach to First Nations and Indigenous bands to introduce potential avenues of academic research and development and government relations collaboration

  • Attend, sponsor, or help organize Indigenous community events on and off local reservations.

  • Help companies and communities to identify and support business opportunities for Indigenous communities that can be mutually collaborated on.

Market Access & Government Readiness Strategy

We assess your technology, capabilities, and value proposition to develop a tailored engagement strategy for federal departments, Crown corporations, and public safety agencies—positioning your company for long-term contracting success.

End-User Alignment & Departmental Engagement

We facilitate relationship-building and technical discussions with operational stakeholders and government program managers to ensure your solution meets real-world needs before the procurement phase begins.

Strategic Partnering & B2B Facilitation

We identify and structure partnerships with Canadian primes, international OEMs, and innovation consortia to strengthen your teaming position in competitive procurements and unsolicited proposals.

International Market Structuring & Export Enablement

We provide strategic advisory for Canadian firms exporting goods or services to the United States or allied governments through FMS-equivalent frameworks, bilateral agreements, and NATO logistics channels.

Public Procurement Compliance & Bid Strategy

We provide technical guidance on PSPC,DND, SSC, and CBSA procurement protocols, review RFP documentation, and support bid preparation to meet Canadian government procurement compliance expectations.

Industrial & Technological Benefits (ITB) Planning

We support the design and validation of ITB and Value Proposition strategies for clients involved in defence and aerospace contracts—ensuring long-term economic impact in Canada and compliance with ISED policy.

Controlled Goods & Export Permitting Advisory

We assist in securing Canadian Controlled Goods Program (CGP) registration, Global Affairs Canada export permits, and compliance support for dual-use and defence-related technologies destined for the U.S. or international allies.

Contract Implementation & Transition Support

We help onboard companies to government systems post-award, including security clearances, invoicing systems, project governance structures, and risk management protocols.

Innovation Readiness & TRL Advancement

We guide clients through Canada’s Defence Innovation Accelerator for the North Atlantic (DIANA), IDEaS, and other readiness validation programs—bridging the gap between lab-proven solutions and field-deployable capabilities.

Indigenous Procurement & Socio-Economic Strategy

We help clients navigate the Procurement Strategy for Indigenous Business (PSIB), Value Proposition criteria under IRB/ITB policy, and inclusive supply chain initiatives—raising competitiveness and compliance in complex bids.

Sustainability & Clean Procurement Advisory

We align your offering with the Government of Canada’s net-zero procurement targets and environmental performance evaluation metrics, helping you qualify under emerging green contracting standards.

Digital Engineering & Procurement Simulation

We assist with the creation of digital twins, technical data environments, and scenario-based demonstrations that support procurement evaluation, lifecycle cost analysis, and solution validation.

Achieve more with less risk

Whether you’re entering the publics ector marketplace for the first time or seeking to scale your defence and national security contracts in Canada and abroad, Samuel Associates provides the strategic foresight and execution support you need.