Brigadier General (Ret.) Frédéric Pesme is a Combat Engineer who served for 39 years in the French Army.
He has an extensive background in leadership and military strategy & policy after a professional career that combined both operational and strategic-level responsibilities. His operational experience includes a deployment in Afghanistan and his tenure as Commanding Officer of the 1st Marine Training and Education Battalion in Fort-de-France. At the strategic level, he held key positions in policy and planning, notably within the Joint Staff and the Directorate for Strategic Affairs.
Brigadier General Pesme has been a practitioner of NATO and European Defence for twenty years and his last military assignments include Executive Assistant to NATO’s Supreme Allied Commander Transformation (Norfolk, VA); Deputy-Director Euro-Atlantic Directorate of the French Joint Staff (Paris) and Deputy-Director Policy and Capabilities in the International Military Staff at NATO HQ Brussels. In this last position, he co-chaired various committees related to Science and Technology, Innovation and Artificial Intelligence.
He is a graduate from Saint-Cyr Military Academy, receiving his commission as a second lieutenant in 1985. Brigadier General Pesme is also a 2000 Graduate of the Canadian Forces College Command and Staff Course. He holds a MA in Geopolitics from the University of Paris-Est Marne la Vallée. He has attended the 3rd session of the Diplomatic Institute of the French Ministry of Foreign Affairs in 2003 and the High-Level Course of the European Security and Defence College in 2010.
Additionally, he has taught international relations courses at Saint-Cyr Military Academy (2000-2005) and Rennes Political Studies Institute (2003). Brigadier General Pesme has been published in various NATO and European Defence and Security journals in both French and English. He is a member of the Network for Strategic Analysis (Canada).His awards include the French Légion d’Honneur (officer), the Ordre National du Mérite (officer) and the US Meritorious Service Medal.
Government Relations
With a deep understanding of the government policymaking process and insights into what motivates and drives politicians, key departments, and agencies to make decisions that implement government action, we help our clients engage public office holders, senior government officials, military and national security leaders.
We also develop and execute successful Enterprise-level Government Relations Plans. Our firm utilizes the four-corners approach to customize a strategic Canada Campaign for each client. Our mission is to advance and implement a unified communications strategy directed at the right target audiences with effective clear-cut messages.
Enterprise Government Relations
Enterprise Government Relations encompass the strategic coordination and engagement with government entities across various levels, from local to federal. Samuel Associates recognizes the significance of building and nurturing relationships with elected and appointed officials and senior Public Service representatives to achieve the desired outcomes. By leveraging our network and expertise, the firm ensures that our clients can effectively convey their messages and objectives to key government stakeholders.
The complexity of political landscapes often calls for a holistic approach to advocacy efforts. Our Whole-of-Government Campaign involves engaging with multiple government departments, agencies, and officials to address a particular issue or achieve a specific policy outcome.
Samuel Associates excels in developing and executing Whole-of-Government-Campaigns as well as offering sustained and substantial levels of effort to ensure consistent communication and engagement across the political and government spectrums.
Lobbying & Political Advocacy
Samuel Associates’ expertise and achievements in lobbying and political advocacy are professional and results-oriented. Over the years, our dedicated team of professionals has honed their skills in navigating the intricacies of the political landscape. We have cultivated strong relationships and earned the respect of key figures in the political sphere, government bodies, and influential associations. These contacts and professional networks grant us unparalleled access to decision-makers and enable us to effectively champion the interests of our clients.
Our success stems from our comprehensive understanding of policy development, legislative processes, and the art of effective persuasion. We work closely with our clients to craft compelling strategies that align with their objectives and advocate for their needs. Our approach is driven by integrity, transparency, and a solid commitment to democratic principles.
When clients choose to collaborate with us, they gain access to a powerhouse of expertise that is dedicated to achieving positive outcomes. We bring to the table a wealth of knowledge, a proven track record, and an unwavering commitment to advocating for your interests. Whether your concerns lie within the local, national, or international arena, we possess the know-how and influence to drive meaningful change.
Meet Our Political Lobbyists
An effective lobbying strategy incorporates outreach, engagement, and persuasion. Our political lobbying experts thoroughly prepare our clients for meetings with elected and appointed senior government officials, and assist in reaching our clients' specific objectives.
Learn More
"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic
Political Advocacy
We are proud to bring decades of experience in political advocacy to the table, with a proven track record in Ottawa, across the nation in provincial capitals, and on the international stage. The professional team at Samuel Associates consists of highly regarded experts within political, government, and association circles, earning respect for their deep knowledge, strategic insights, and successful outcomes.We consistently demonstrate our ability to navigate complex political landscapes, effectively advocate for our clients’ interests, and build strong relationships that drive positive change. Our extensive experience and established reputation make us a trusted partner in achieving political objectives and shaping impactful policies.
Defence, Space & National Security
Our firm assists clients in identifying opportunities and pursuing federal government contracts. We provide a complete approach to clients by designing comprehensive campaign plans and capture strategies seeking to win a specific bid. Our 25 senior associate experts provide insight, knowledge, and strategic guidance at each stage.
Our firm covers the full spectrum of expertise from National Security agencies, Army, Navy, Air Force, Special Forces, Cyber and Space Armed Services, to NORAD and NATO. We help clients fulfill their federal policy objectives on GBA+; Gender, Equity, Diversity and Inclusion; Indigenous Reconciliation; and Industrial Technological Benefits (ITBs).
"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic
Meet Our Defence Experts
Our defence specialists provide a comprehensive approach to clients working in all military branches and domains, including the Army, Navy, Air Force, Special Forces Cyber and Space. They also specialize in working with aerospace, defence and security companies, and aid in the development of campaign strategies, including political lobbying, bid regulations, and government contracting.
Learn MoreDefence Procurement Experts
Samuel Associates is proud to be recognized as Canada’s leading group of experts in Defence Procurement. With unparalleled expertise in both the intricate world of Industrial and Technological Benefits (ITBs) and the federal government’s application of new Social Procurement Policies, we are well-positioned to navigate the complexities of this sector for our clients
Learn More
Government Contracting
We thrive in the realm of government contracting. Our team at Samuel Associates identifies government contracting opportunities and develops customized solutions for clients. Our associates work with clients to optimize the project offer, strategically positioning them to succeed in the world of delicate government procedures.
Samuel Associates recognizes that the threat environment is rapidly changing and that companies require trustworthy and reliable advice to guide them through the complex federal procurement process. We also work to provide proactive risk mitigation strategies in government contracting to prepare our clients in navigating unforeseen obstacles and safeguarding their interests.
"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic
Government Contracting Team
Our team of associates leverages their comprehensive understanding and network to develop effective strategies for organizations seeking government contracts. We maintain strong and established relationships with key contacts in various government departments, agencies, and organizations.
Government Contracting Insights
We help clients understand the intersection of policy frameworks and strategic approaches. Our team analyzes procurement mechanisms and compliance
requirements to effectively position organizations for success in government procurement. Samuel Associates works with clients to increase adaptability to
government processes in order establish plans for long-term success.
Target Your Key Audience
Our approach is not to merely communicate your messages across a variety of audiences. Instead, we actively work with clients to develop a comprehensive Contact Plan that strategically targets audiences who are most receptive to your specific issue, concern, or unique offering.
Government Relations
With a deep understanding of the government policymaking process and insights into what motivates and drives politicians, key departments, and agencies to make decisions that implement government action, we help our clients engage public office holders, senior government officials, military and national security leaders.
We also develop and execute successful Enterprise-level Government Relations Plans. Our firm utilizes the four-corners approach to customize a strategic Canada Campaign for each client. Our mission is to advance and implement a unified communications strategy directed at the right target audiences with effective clear-cut messages.
Enterprise Government Relations
Enterprise Government Relations encompass the strategic coordination and engagement with government entities across various levels, from local to federal. Samuel Associates recognizes the significance of building and nurturing relationships with elected and appointed officials and senior Public Service representatives to achieve the desired outcomes. By leveraging its network and expertise, the firm ensures that organizations can effectively convey their messages and objectives to key stakeholders in the government.
The complexity of political landscapes often calls for a holistic approach to advocacy efforts. Whole-of-Government Campaigns involve engaging with multiple government departments, agencies, and officials to address a particular issue or achieve a specific policy outcome. Samuel Associates excels in orchestrating such campaigns, offering sustained and substantial levels of effort to ensure consistent communication and engagement across the government spectrum.
Lobbying & Political Advocacy
Samuel Associates’ expertise and achievements in lobbying and political advocacy are professional and results-oriented. Over the years, our dedicated team of professionals has honed their skills in navigating the intricacies of the political landscape. We have cultivated strong relationships and earned the respect of key figures in the political sphere, government bodies, and influential associations. These contacts and professional networks grant us unparalleled access to decision-makers and enable us to effectively champion the interests of our clients.
Our success stems from our comprehensive understanding of policy development, legislative processes, and the art of effective persuasion. We work closely with our clients to craft compelling strategies that align with their objectives and advocate for their needs. Our approach is driven by integrity, transparency, and a solid commitment to democratic principles.
When clients choose to collaborate with us, they gain access to a powerhouse of expertise that is dedicated to achieving positive outcomes. We bring to the table a wealth of knowledge, a proven track record, and an unwavering commitment to advocating for your interests. Whether your concerns lie within the local, national, or international arena, we possess the know-how and influence to drive meaningful change.
Meet Our Political Lobbyists
An effective lobbying strategy incorporates outreach, engagement, and persuasion. Our political lobbying experts thoroughly prepare our clients for meetings with elected and appointed senior government officials, and assist in reaching our clients' specific objectives.
Learn More"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic
Political Advocacy
We are proud to bring decades of experience in political advocacy to the table, with a proven track record in Ottawa, across the nation in provincial capitals, and on the international stage. The professional team at Samuel Associates consists of highly regarded experts within political, government, and association circles, earning respect for their deep knowledge, strategic insights, and successful outcomes.We consistently demonstrate our ability to navigate complex political landscapes, effectively advocate for our clients’ interests, and build strong relationships that drive positive change. Our extensive experience and established reputation make us a trusted partner in achieving political objectives and shaping impactful policies.
Defence, Space & National Security
Our firm assists clients in identifying opportunities and pursuing federal government contracts. We provide a complete approach to clients by designing comprehensive campaign plans and capture strategies seeking to win a specific bid. Our 25 senior associate experts provide insight, knowledge, and strategic guidance at each stage.
Our firm covers the full spectrum of expertise from National Security agencies, Army, Navy, Air Force, Special Forces, Cyber and Space Armed Services, to NORAD and NATO. We help clients fulfill their federal policy objectives on GBA+; Gender, Equity, Diversity and Inclusion; Indigenous Reconciliation; and Industrial Technological Benefits (ITBs).
"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic
Meet Our Defence Experts
Our defence specialists provide a comprehensive approach to clients working in all military branches and domains, including the Army, Navy, Air Force, Special Forces Cyber and Space. They also specialize in working with aerospace, defence and security companies, and aid in the development of campaign strategies, including political lobbying, bid regulations, and government contracting.
Learn MoreDefence Procurement Experts
Samuel Associates is proud to be recognized as Canada’s leading group of experts in Defence Procurement. With unparalleled expertise in both the intricate world of Industrial and Technological Benefits (ITBs) and the federal government’s application of new Social Procurement Policies, we are well-positioned to navigate the complexities of this sector for our clients
Learn MoreGovernment Contracting
We thrive in the realm of government contracting. Our team at Samuel Associates identifies government contracting opportunities and develops customized solutions for clients. Our associates work with clients to optimize the project offer, strategically positioning them to succeed in the world of delicate government procedures.
Samuel Associates recognizes that the threat environment is rapidly changing and that companies require trustworthy and reliable advice to guide them through the complex federal procurement process. We also work to provide proactive risk mitigation strategies in government contracting to prepare our clients in navigating unforeseen obstacles and safeguarding their interests.
"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic
Government Contracting Team
Our team of associates leverages their comprehensive understanding and network to develop effective strategies for organizations seeking government contracts. We
maintain strong and established relationships with key contacts in various government departments, agencies, and organizations. Samuel Associates’ experts work for our clients while ensuring we maintain our nation’s interests.
Government Contracting Insights
We help clients understand the intersection of policy frameworks and strategic approaches. Our team analyzes procurement mechanisms and compliance
requirements to effectively position organizations for success in government procurement. Samuel Associates works with clients to increase adaptability to
government processes in order establish plans for long-term success.
Target Your Key Audience.
Our approach is not to merely communicate your messages across a variety of audiences. Instead, we actively work with clients to develop a comprehensive Contact Plan that strategically targets audiences who are most receptive to your specific issue, concern, or unique offering.
