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Building strategies that drive business forward

Samuel Associates is a trusted advisor to many influential leaders and assists organizations in implementing forward-looking ideas to achieve a competitive advantage.


Digitalization of Defence and Security Summit

The aim of the Summit is to bring together political, military, and industry leaders to discuss the convergence of digital and cyber technologies and their effect on defence and security. Since no nation or organization has complete dominance over cyberspace, it is critical for international peace, security, and economic stability to bring together prominent and influential leaders to address emerging threats to North America and Europe and how industries, sectors, and innovating companies are supporting Western Democracy.
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November 17-18, 2021

The Strategic Thinkers Series

The PIF is excited to announce this new series, which will dive deep into discussions with forward-thinking authors, leaders, and academics to discuss future strategic policy implications for Canada and its allies.
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Translating Strategy into Action

With over 25 professional staff and expert associates, Samuel Associates offers trustworthy advice to Canadian, U.S. and International clients who serve various industries and sectors. We leverage our industry and government expertise, breadth of experience, and our people’s passion to drive client success forward.

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Our Services

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Government Relations & Strategic Consulting

With a deep understanding of the government policymaking process and insights into what motivate and drives politicians, key departments, and agencies to make decisions that implement government action, we help our clients engage public office holders, senior government officials, and military and national security leaders.
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Government Contracting & Defence Procurement

Our firm assist clients in identifying opportunities and pursuing federal government contracts. We provide a complete approach to clients by designing comprehensive campaign plans and capture strategies seeking to win a specific bid. Our 25 senior associate experts provide insight, knowledge and strategic guidance at each stage.
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ESG Consulting & Market Advisory Services

Many of our ESG Consultants have been the architects and implementers of ESG and Equity, Diversity, Inclusion and Accessibility (EDIA) policies within federal government departments and specialized operating agencies. As a trusted advisor to over 80 leading Canadian and international clients, let our associate experts take your business to new heights through our Market Advisory Services.
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Indigenous Business Engagements & Economic Partnerships

We believe that engaging Indigenous Communities to advance mutually beneficial business and economic development opportunities is essential to the well-being of our economy today and tomorrow. We work with clients and the potential clients of Indigenous Communities in the pursuit of direct business relationships, joint ventures, and other commercial partnerships.

Samuel Associates in the News

September 13, 2023
Convention speaker sends ‘wrong message’ CAF culture could roll back under potential Poilievre government, say experts

With the Conservatives putting the spotlight on a former senior military official who has controversially criticized “the woke movement."

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September 5, 2023
Wilczynski: Canada's warning about LGBTQ travel to the U.S. is past due

Recent days have seen a chorus of objections and outright mockery of Global Affairs Canada’s travel warning for LGBTQ travellers to USA.

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July 27, 2023
Michel Maisonneuve: Trudeau shows disregard for military by replacing capable minister in time of crisis

There was no need to move Anita Anand out of defence at this critical time, Canadian Armed Forces to be burdened with a new minister.

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Emergent industries

We Specialize In

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Aerospace & Space
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Artificial Intelligence
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Autonomous Systems & Drones
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Biometrics & Identity Management
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Defence & Security
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Green Technology & Infrastructure
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Health Sciences
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Professional Services
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Mixed & Augmented Reality
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Global Supply Chain


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Policy Insights Forum

The Policy Insights Forum (PIF) is a nonpartisan Canadian non-governmental organization. The PIF helps improve public policy and decision-making through independent research, analysis and engagement.