Position your business for success.

We are a consulting firm focused on helping companies in emerging high-tech industries achieve success.

A Full-Service Firm

Samuel Associates is a strategic consulting firm specializing in Government Relations and Public Affairs, Canadian Market Entry, Integrated Digital Marketing and Communications, as well as Professional Development. We focus on helping companies in new and emerging high-tech industries position themselves for strategic growth and success.

We Specialize in the Following Industries

Artificial Intelligence Icon
Artificial Intelligence
Drone Icon
Autonomous Vehicle Systems
Biometrics and Identity Management Icon
Biometrics & Identity Management
Bioscience and Digital Healthcare Icon
Bioscience & Digital Healthcare
Cybersecurity Icon
Defence and Public Safety Icon
Defence & Public Safety
Environmental Technology and Renewables Icon
Environmental Technology & Renewables
Fintech Icon
Composites and Advanced Materials Icon
Professional Services
Telecommunications Icon
Transportation and Logistics Icon
Transportation & Logistics
Virtual Reality and Training Simulation Icon
Virtual Reality & Training Simulation


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What is Government Relations?

Two women greet each other with an elbow bump

COVID-19: How Samuel Associates is Responding

Public officials consulting on legislative changes

Government Relations: Succeeding with the ATTIC Model


More Info

Code of Ethical Conduct

Effective Date: July 1, 2019
At Samuel Associates, we are committed to maintaining the highest degree of integrity in all our dealings with potential, current and past clients regarding standard commercial confidentiality, and the protection of all personal information received in the course of providing the business services concerned. We extend the same standards to all our clients.

We always conduct our services honestly and expect our clients and associates to do the same. Our advice and strategic assistance take proper account of ethical considerations, together with the protection and enhancement of the moral standing and reputation of our clients and associates.

Our actions and advice will always uphold and abide by all relevant laws and guidelines, and we believe that all businesses and organizations, including this consultancy, should avoid causing any adverse effect on the human rights of people in the organizations we deal with, the local and wider environments, and the well-being of society at large.

Due to the sensitive nature of our particular consultancy services, we will not provide a service to a direct competitor of a client.

We retain the moral rights in, and ownership of, all intellectual property that we create unless agreed otherwise in advance with our clients. In return, we respect the moral and intellectual copyright vested in our clients’ intellectual property.

We maintain the quality of what we do through constant ongoing reviews with our clients of all aims, activities, outcomes and the cost-effectiveness of every activity. We encourage regular review meetings and provide periodic progress reports.

We conduct all of our activities professionally and under the highest principles of honesty, integrity and ethics. We take great care to be completely objective in our judgement and any recommendations that we provide so that issues are never influenced by anything other than the best and proper interests of our clients.

We always strive to be fair and objective in our advice and actions. We are never influenced in our decisions, actions or recommendations by issues of language, gender, race, creed, colour, age or personal disability.

Privacy Policy

Effective Date: July 17, 2019
Samuel Associates Inc. (“us” or “we”) understand that your privacy is important to you. We are committed to respecting your privacy and protecting your data. This may include any information that is capable of identifying you as a person. This Privacy Policy describes how we handle and protect your personal data in connection with Samuel Associate’s business activities, and client services, and on websites, applications, and communications that post a link to this Privacy Policy ( “the Site”), in our capacity as data controllers.

Samuel Associates collects personal data in the course of its business activities, including in connection with our client services. The personal data collected varies and may include information that you provide, such as your name, mailing address, email address, telephone number, and background information required to contact us for business services or to apply for internship positions.We may also automatically collect information about the devices you use to interact with our Site. The information we automatically collect may include IP address, device identifier, web browser, and browsing information collected on our Site. We may also automatically collect information about how you use the Site, such as what you have searched for and viewed on the Site. The information automatically collected will be associated with any personal data you have provided.

Samuel Associates uses your data to fulfill your requests for information. In some situations, the collection of personal data may be required for the operation of the Site. We may keep any of your data on file and use it to contact you.Our Site does not track you by collecting personal data about your online activities over time and across third-party websites or online services. Accordingly, we do not alter our data collection and use practices in response to “do not track” signals transmitted from web browsers.

Our processing of your data for the purposes mentioned above is based:in part, on our legitimate interests in promoting and protecting Samuel Associates, building and maintaining relationships, internship recruitment, and providing our business services; in part, to comply with the law, when certain information is necessary to satisfy our legal obligations.

Samuel Associates may provide links to third-party websites or information as a service to our users. If you use these links, you will leave the Site. Such links do not constitute or imply an endorsement, sponsorship, or recommendation by Samuel Associates of the third-party, the third-party website, or the information contained therein, and Samuel Associates shall not be responsible or liable for your use thereof. Such application shall be subject to the terms of use and privacy policies applicable to those sites.

The Site may allow you to sign into and associate your social network accounts including, but not limited to, Twitter, LinkedIn, Facebook, and YouTube, with Samuel Associates. By associating your social network account with Samuel Associates, you give us permission to access information that you have made available in your public profile for that social network account. The information available in your public profile varies based on the social network and your settings but may include your email address, real name, profile picture, gender, and location. We use the information we receive from your social network account following the social network’s terms of use and this Privacy Policy.Please refer to the privacy settings in your social network account for information about what data is shared with Samuel Associates and other connected applications and to manage the data that is shared through your account, including information about your activities using our Site. If you would like to disconnect a social media account from us, refer to the settings of that social network account and its provider.

Samuel Associates has implemented generally accepted standards of technology and operational security to protect personal data from loss, misuse, alteration, or destruction. Only authorized Samuel Associates personnel and third-party service providers are provided access to personal data, and these employees and service providers are required to treat this information as confidential. Despite these precautions, however, Samuel Associates cannot guarantee that unauthorized persons will not obtain access to your data.

Samuel Associates retains personal data, as necessary, for the duration of the relevant business relationship. We may also retain personal data for longer than the duration of the business relationship should we need to retain it to protect ourselves against any legal claims or use it for analysis or historical record-keeping. If you request that we delete your data, Samuel Associates will make reasonable attempts to delete all instances of the information in their entirety.

By using the Site, you consent to the collection, use, and storage of your data by Samuel Associate in the manner described in this Privacy Policy and elsewhere on the Site. We reserve the right to make changes to this Privacy Policy at any time.

Contracts, Fees, and Payment

Effective Date: January 1, 2020
Our contract will usually be in the form of a detailed proposal, including aims, activities, costs, timescales and deliverables. The quality of our service and the value of our support provide the only true basis for the continuity of our business relationships. We always seek, not just to meet our contractual requirements and expectations, but to exceed them.

Our fees are industry competitive. We provide high quality, tailored, specialized consulting services. As such, we do not offer arbitrary discounts. A reduction in price is only enabled by reducing the level or extent of services to be delivered. That said, we always try to propose solutions which accommodate our clients’ budgets and timelines. We think it is essential to agree on a fee structure clearly in advance so that our clients and we can plan reliably for what lies ahead, and how it is to be achieved. When we are engaged in lobbying activities which are covered by the Lobbying Act, we will not under any circumstances accept success fees which are prohibited by Canadian federal law.

We aim to be as flexible as possible in the way that our services are charged. We offer clients three graduated fee schedules:

  • Advisory intake meeting (minimum three-hour charge)
  • Special projects ranging in duration from one to six months
  • Term retainers for clients requiring significant flexibility to access our professional services, advice and ongoing support regarding meeting their demands and scope of work issues over a more protracted period

In all instances, we seek to accommodate our clients’ needs. We do not attempt to charge interest on late payments, so we expect payments to be made on schedule. To assist our clients with payment options, we accept cheques, bank wire transfers and credit cards (Visa & MasterCard).

Did we miss your question? Contact us and we will respond within 1-2 business days.