Strategic Consulting

Providing comprehensive consulting services to businesses and organizations.

All
Market Advisory Services
Business Development Support
Strategic Communications
Stakeholder Engagement

Market Advisory Services

Samuel Associates offers unparalleled market advisory services for firms seeking to enter or expand in various markets within Canada, the U.S., and abroad. We provide unmatched and diverse expertise to develop customized market solutions for different industries. Our team conducts thorough market research, identifies emerging trends, and performs competitive analyses to advise clients on market positioning. We provide actionable recommendations supported by data and our deep understanding of industry trends. The associates strive to offer strategic guidance that aligns with clients’ business goals and allows for sustained growth.

The success of our strategy recommendations is built on our commitment to open communication and excellence. As a trusted partner, Samuel Associates develops long-term client relationships, and our team works to gain a clear understanding of clients’ unique challenges and visions. Clients navigate evolving markets and keep their business at the forefront of the industry with our team of experts by their side to address specific needs and support informed decision-making.

Goran Samuel Pesic, President & CEO of Samuel Associates

"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic

Meet Our Market Advisors

Our Market Advisors have held executive leadership positions in Canadian, U.S. and overseas industries. Each expert has decades of experience in various sectors, including defence, security, heavy equipment, manufacturing, and management consulting.

Our Market Advisors have deep knowledge of industry dynamics and the competitive landscape. They support our clients with business development strategies, marketing and sales advice, and government contracting and procurement insights. Let our experts take your business to new heights.

Business Development Support

Our experienced team of industry executives can help your organization
with its business development efforts. We also support clients with strategic advice, guidance, opportunity monitoring and business intelligence. Samuel Associates’ customized strategies and innovative recommendations drive transformative growth. The team’s extensive experience in diverse organizations across the world allows us to understand the nuances of various markets and appropriately position clients nationally and globally.

Illustration of a business plan

Business Planning and Analysis

We provide a structured business plan with short and long-term feasibility analyses. This will help you define the marketplace dynamics and to reposition you to capture new opportunities.

Selection of Strategic Partners

We provide research and assessments on potential partners of interest, conduct due diligence and risk analysis, and in-person interviews with senior company executives. Once the right partners are chosen, we work with your organization to ensure that all aspects of the new partnerships are operationalized. This allows you to conduct business securely and with trust. We provide assistance and guidance with teaming agreements, Memorandum of Understanding (MOU) and other partnership arrangements.

Illustration of strategic partner selection
Illustration of a business plan

Strategic Communications

Communicating concise and accurate information in a compelling and informative manner is the key to the success of any business. Samuel Associates utilizes the four corners approach to customize a strategic communications campaign for each client. We aim to develop and execute a unified communications strategy directed at the right target audiences with effective clear-cut messages.

Illustration of a market research report

Stakeholder Engagement

Stakeholders have a pivotal role in shaping the success of businesses. Samuel Associates helps organizations identify key stakeholders. Our team assists clients in understanding stakeholders’ specific expectations, needs, and concerns. We use a variety of successful methods to develop meaningful and productive engagement. The commitment to open communications strengthens our relationships and enables us to deliver valuable insights.

Our associates support clients in creating stakeholder engagement frameworks that align with the organizations’ objectives and values. With our expertise and networks, we help organizations manage their interactions with stakeholders effectively. Samuel Associates assists clients in finding long-term success in an interconnected world.

Increase Your Opportunities and Reduce Risk

Entering a new market can be challenging and costly if the dynamics aren’t right. By engaging us as a consulting partner, your organization contracts out their worries to us and reap the benefits of an experienced partnership including:

Reduced initial investment for market entry

Reduced risk associated with market entry

  Accelerated market entry process

Ability to test the market before committing long term capital investments

     Improved chances of success

Market assessments and partner due diligence

Market Advisory Services

Samuel Associates offers unparalleled market advisory services for firms seeking to enter or expand in various markets within Canada, the U.S., and abroad. We provide unmatched and diverse expertise to develop customized market solutions for different industries. Our team conducts thorough market research, identifies emerging trends, and performs competitive analyses to advise clients on market positioning. We provide actionable recommendations supported by data and our deep understanding of industry trends. The associates strive to offer strategic guidance that aligns with clients’ business goals and allows for sustained growth.

The success of our strategy recommendations is built on our commitment to open communication and excellence. As a trusted partner, Samuel Associates develops long-term client relationships, and our team works to gain a clear understanding of clients’ unique challenges and visions. Clients navigate evolving markets and keep their business at the forefront of the industry with our team of experts by their side to address specific needs and support informed decision-making.

Goran Samuel Pesic, President & CEO of Samuel Associates

"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic

Meet Our Market Advisors

Our Market Advisors have held executive leadership positions in Canadian, US and overseas industries. Each expert has decades of experience in various sectors, including defence, security, heavy equipment, manufacturing, and management consulting.

Our Market Advisors have deep knowledge of industry dynamics and the competitive landscape. They support our clients with business development strategies, marketing and sales advice, and government contracting and procurement insights. Let our experts take your business to new heights.

Business Development Support

Our experienced team of industry executives can help your organization
with its business development efforts. We also support clients with strategic advice, guidance, opportunity monitoring and business intelligence. Samuel Associates’ customized strategies and innovative recommendations drive transformative growth. The team’s extensive experience in diverse organizations across the world allows us to understand the nuances of various markets and appropriately position clients nationally and globally.

Illustration of a business plan

Business Planning and Analysis

We provide a structured business plan with short and long-term feasibility analyses. This will help you define the marketplace dynamics and to reposition you to capture new opportunities.

Selection of Strategic Partners

We provide research and assessments on potential partners of interest, conduct due diligence and risk analysis, and in-person interviews with senior company executives. Once the right partners are chosen, we work with your organization to ensure that all aspects of the new partnerships are operationalized. This allows you to conduct business securely and with trust. We provide assistance and guidance with teaming agreements, Memorandum of Understanding (MOU) and other partnership arrangements.

Illustration of strategic partner selection
Illustration of a business plan

Strategic Communications

Communicating concise and accurate information in a compelling and informative manner is the key to the success of any business. Samuel Associates utilizes the four corners approach to customize a strategic communications campaign for each client. We aim to develop and execute a unified communications strategy directed at the right target audiences with effective clear-cut messages.

Illustration of a market research report

Stakeholder Engagement

Stakeholders have a pivotal role in shaping the success of businesses. Samuel Associates helps organizations identify key stakeholders. Our team assists clients in understanding stakeholders’ specific expectations, needs, and concerns. We use a variety of successful methods to develop meaningful and productive engagement. The commitment to open communications strengthens our relationships and enables us to deliver valuable insights.

Our associates support clients in creating stakeholder engagement frameworks that align with the organizations’ objectives and values. With our expertise and networks, we help organizations manage their interactions with stakeholders effectively. Samuel Associates assists clients in finding long-term success in an interconnected world.

Increase Your Opportunities and Reduce Risk

Entering a new market can be challenging and costly if the dynamics aren’t right. By engaging us as a consulting partner, your organization contracts out their worries to us and reap the benefits of an experienced partnership including:

Reduced initial investment for market entry

Reduced risk associated with market entry

Accelerated market entry process

Ability to test the market before committing long term capital investments

Improved chances of success

Market assessments and partner due diligence

Goran Samuel Pesic, President & CEO of Samuel Associates

"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic

Meet Our ESG Consultants.

Public and private sector practices are evolving as society adapts to new circumstances. The growing importance of Environmental considerations coupled with a more Socially responsible, diverse and inclusive workforce. This directly translates into more robust Governance practices and accountability which impacts on business sustainability.

Many of our ESG Consultants have been the architects and implementers of ESG and Equity, Diversity, Inclusion and Accessibility (EDIA) policies within federal government departments and specialized operating agencies. As a trusted advisor to over 80 leading Canadian and international clients, let our associate experts take your business to new heights through our Markey Advisory Services.

Environment and the Greening of Defence

Canadian National Defence activities account for a substantial portion of a government’s total greenhouse gas emissions. As with all governments, the Canadian federal government is working on policies to significantly reduce and diversify its energy consumption while reducing GHG emissions and other pollutants. 

We advise leaders and organizations on the overall environmental policy direction of the government. Specifically, on how to best contribute to, and benefit from its greening initiatives, funding programs and application of green technology to enable government organizations to meet their environmental targets and operational requirements.

Illustration of a business plan
Illustration of a market research report

GBA +, Equity, Diversity, Inclusion and Accessibility (EDIA)

The Canadian labour market is evolving, and with that Canadian employers need to keep pace. We advise clients on the adaptation, creation, implementation and tracking of EDI policies and initiatives. We specialize in helping you align your business practices with government EDI policies, programs, and procurement. This will maximize your organization’s effectiveness, while responding to government expectations. 

For example, we can support your organization in answering procurement proposal responsibilities on GBA + and EDI and accessibility requirements and, provide guidance and advice on its appropriate application.

Governance Best Practices

Sustainable business requires the benefits of a green, diverse, equitable and inclusive operation. Progressive and organized corporate oversight must be implemented with best practices in mind.  

For instance, we provide support on aligning organizational leadership with corporate ethics and confidentiality codes of conduct, which may include lobbying elected and appointment Public Officer Holders and external stakeholders including aboriginal communities, underrepresented groups and the 2SLGBTQI+ community.

Illustration of strategic partner selection