About Us

Samuel Associates Inc. is a strategic consultancy firm, providing Market Advisory Services, Government Relations advice and Professional Development support to leaders.

Who We Are.

Samuel Associates was established in 2014 and federally incorporated in 2015. We are a trusted advisor to many influential businesses and organizations, and assist companies in developing and implementing forward-looking strategies to achieve a competitive advantage in the Canadian and global marketplace.
See what we specialize in

Our Distinguishing Values.

The Samuel Associates’ ethos is represented by the Latin motto Lampada Ferens or ‘carrying the light of learning’. As a strategic consultancy, we emphasize collaborative learning at every stage of our client engagement. Learning gives us valuable insights and, in turn, helps our clients achieve competitive foresight.

Where You'll Find Us.

We are part of the Samuel Group of Companies, a private holding company headquartered in Ottawa (Ontario) and with associate offices located in Montréal (Québec), Fredericton (New Brunswick), Charlottetown (Prince Edward Island) and Halifax (Nova Scotia) .
Samuel Associates Headquarters
350 Sparks Street, Suite 901, Ottawa ON Canada

Our History.

Est. 2014








Samuel Associates expands its business operations to Montreal, Quebec and Charlottetown, PEI, and broadens its expertise in the aerospace and space, artificial intelligence, health sciences and marine and naval systems industries.

The Policy Insights Forum (PIF) is federally incorporated as a registered independent non-governmental organization (NGO) and becomes a Member of the Samuel Group of Companies.

Policy Insights Forum.

In 2020, our passion for meaningful discussion and debate on national defence issues, international security, emergent technologies, and the economy led us to launch the Policy Insights Forum (PIF).
The PIF issues publications, organizes virtual events, creates partnerships with policy think‐tanks and government organizations, and offers internships.
Go to the PIF site

We Are TRACE Certified.

Samuel Associates is TRACE Certified, wherein staff and associates have underdone anti-bribery and anti-corruption training.

Meet the team

Get to know our industry leaders and those who have contributed to our success.