A non-partisan government relations firm and strategic consultancy.

Who We Are

Samuel Associates is Canada’s prominent government relations firm and strategic consultancy. We advise a wide range of clients operating in Canada and worldwide in various industries and sectors. With over 25 experts, we facilitate successful interactions with government officials and organizations at all levels.
See our specializations

Our Distinguishing Value

Innovative Excellence is not just a value but a guiding principle that sets us apart. We believe in constantly pushing boundaries, challenging conventions, and embracing cutting-edge solutions to deliver unparalleled client results.

Through our relentless pursuit of Excellence in everything we do, we consistently strive to exceed expectations, drive positive change, and shape the future of our Industry. This commitment to Innovative Excellence fuels our passion and enables us to provide transformative solutions that create a lasting impact for our clients and their business success.

Where You'll Find Us

We are part of the Samuel Group of Companies, a private holding company headquartered in Ottawa (Ontario) and with associate offices located in Toronto (Ontario), Montréal (Québec), Fredericton (New Brunswick), and Halifax (Nova Scotia).
We are also located in the Brussels, Belgium, to serve clients interacting with NATO and the European Union.
Samuel Associates Headquarters
350 Sparks Street, Suite 901, Ottawa ON Canada

Our History

Est. 2014










Policy Insights Forum

In 2020, our passion for meaningful discussion and debate launched The Policy Insights Forum, a non-partisan NGO with a commitment to facilitating meaningful Canadian Public-Private Policy discussions regarding national defence, international relations, emergent disruptive technologies, climate change, and the economy.
The PIF issues publications, organizes events, creates partnerships with policy think‐tanks and government organizations, and offers internships.
Visit the PIF

We Are TRACE Certified

Samuel Associates is TRACE Certified, wherein staff and associates have underdone anti-bribery and anti-corruption training.

Meet The Team

Get to know our industry leaders and those who have contributed to our success.