Code of Ethical Conduct

Effective Date: April 1, 2015
Revised Date: July 1, 2019

CONFIDENTIALITY
At Samuel Associates, we are committed to maintaining the highest degree of integrity in all our dealings with potential, current and past clients regarding standard commercial confidentiality, and the protection of all personal information received in the course of providing the business services concerned. We extend the same standards to all our clients.

ETHICS
We always conduct our services honestly and expect our clients and associates to do the same. Our advice and strategic assistance take proper account of ethical considerations, together with the protection and enhancement of the moral standing and reputation of our clients and associates.

DUTY OF CARE
Our actions and advice will always uphold and abide by all relevant laws and guidelines, and we believe that all businesses and organizations, including this consultancy, should avoid causing any adverse effect on the human rights of people in the organizations we deal with, the local and wider environments, and the well-being of society at large.

CONFLICT OF INTEREST
Due to the sensitive nature of our particular consultancy services, we will not provide a service to a direct competitor of a client.

INTELLECTUAL PROPERTY AND MORAL RIGHTS
We retain the moral rights in, and ownership of, all intellectual property that we create unless agreed otherwise in advance with our clients. In return, we respect the moral and intellectual copyright vested in our clients’ intellectual property.

QUALITY ASSURANCE
We maintain the quality of what we do through constant ongoing reviews with our clients of all aims, activities, outcomes and the cost-effectiveness of every activity. We encourage regular review meetings and provide periodic progress reports.

PROFESSIONAL CONDUCT
We conduct all of our activities professionally and under the highest principles of honesty, integrity and ethics. We take great care to be completely objective in our judgement and any recommendations that we provide so that issues are never influenced by anything other than the best and proper interests of our clients.

EQUALITY AND DISCRIMINATION
We always strive to be fair and objective in our advice and actions. We are never influenced in our decisions, actions or recommendations by issues of language, gender, race, creed, colour, age or personal disability.

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