ESG Consulting & Market Advisory Services

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Goran Samuel Pesic, President & CEO of Samuel Associates

"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic

The Hon.
Artur Wilczynski
Senior Strategy Advisor
The Hon.
Barbara Fleury
Senior Security Associate
The Hon.
Valerie Keyes
Professional Development Executive
The Hon.
Aliénor Peyrefitte
Executive Assistant to President & CEO

Meet Our ESG Consultants.

Public and private sector practices are evolving as society adapts to new circumstances. The growing importance of Environmental considerations coupled with a more Socially responsible, diverse and inclusive workforce. This directly translates into more robust Governance practices and accountability which impacts on business sustainability.

Many of our ESG Consultants have been the architects and implementers of ESG and Equity, Diversity, Inclusion and Accessibility (EDIA) policies within federal government departments and specialized operating agencies. They continue to be champions of these policies within the business and government communities.

Environment and the Greening of Defence.

Canadian National Defence activities account for a substantial portion of a government’s total greenhouse gas emissions. As with all governments, the Canadian federal government is working on policies to significantly reduce and diversify its energy consumption while reducing GHG emissions and other pollutants. 

We advise leaders and organizations on the overall environmental policy direction of the government. Specifically, on how to best contribute to, and benefit from its greening initiatives, funding programs and application of green technology to enable government organizations to meet their environmental targets and operational requirements.

Illustration of a business plan
Illustration of a market research report

GBA +, Equity, Diversity, Inclusion and Accessibility (EDIA)

The Canadian labour market is evolving, and with that Canadian employers need to keep pace. We advise clients on the adaptation, creation, implementation and tracking of EDI policies and initiatives. We specialize in helping you align your business practices with government EDI policies, programs, and procurement. This will maximize your organization’s effectiveness, while responding to government expectations. 

For example, we can support your organization in answering procurement proposal responsibilities on GBA + and EDI and accessibility requirements and, provide guidance and advice on its appropriate application.

Governance Best Practices

Sustainable business requires the benefits of a green, diverse, equitable and inclusive operation. Progressive and organized corporate oversight must be implemented with best practices in mind.  

For instance, we provide support on aligning organizational leadership with corporate ethics and confidentiality codes of conduct, which may include lobbying elected and appointment Public Officer Holders and external stakeholders including aboriginal communities, underrepresented groups and the 2SLGBTQI+ community.

Illustration of strategic partner selection
Goran Samuel Pesic, President & CEO of Samuel Associates

"We help companies achieve government recognition for their technological excellence and innovation. Clients work with us to ensure that their solutions can help modernize government institutions while keeping Canada at the forefront of technological change." - Goran Samuel Pesic

The Hon.
Goran Samuel Pesic
President & CEO
The Hon.
Jerry Pitzul
Chief Strategy Associate
The Hon.
Manuela Tudosia
NATO-EU Senior Associate
The Hon.
Luke Sheppard
Senior Management Consultant
The Hon.
Paul Fortin
Senior Business Development Associate

Meet Our Market Advisors.

Our Market Advisors have held executive leadership positions in Canadian, US and overseas industries. Each expert has decades of experience in various sectors, including defence, security, heavy equipment, manufacturing, and management consulting.

Our Market Advisors have deep knowledge of industry dynamics and the competitive landscape. They support our clients with business development strategies, marketing and sales advice, and government contracting and procurement insights. Let our experts take your business to new heights.

Business Planning and Analysis.

We provide a structured business plan with short and long-term feasibility analyses. This will help you define the marketplace dynamics and to reposition you to capture new opportunities.

Illustration of a business plan
Illustration of a market research report

Market Research.

We provide in-depth market research to better inform and position your organization as the right solution in your target market. We offer strategic fact-based professional research support in a variety of areas to help with new business launches, corporate repositioning, new market development and recalibrating corporate strategies.

Selection of Strategic Partners.

We provide research and assessments on potential partners of interest, conduct due diligence and risk analysis, and in-person interviews with senior company executives. Once the right partners are chosen, we work with your organization to ensure that all aspects of the new partnerships are operationalized. This allows you to conduct business securely and with trust. We provide assistance and guidance with teaming agreements, Memorandum of Understanding (MOU) and other partnership arrangements.

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Illustration of business development

Business Development Support.

Our experienced team of industry executives helps your organization with its business development efforts. We also support you with strategic advice, guidance, opportunity monitoring and business intelligence.

Increase Your Opportunities and Reduce Risk.

Entering a new market can be challenging and costly if the dynamics aren’t right. By engaging us as a consulting partner, your organization contracts out their worries to us and reap the benefits of an experienced partnership including:

Reduced initial investment for market entry

Reduced risk associated with market entry

Accelerated market entry process

Ability to test the market before committing long term capital investments

Improved chances of success

Market assessments and partner due diligence

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