Collaboration and the ability to work as a team is at the core of the Samuel Associates ethos. Our team's depth of industry knowledge allows us to connect our clients with potential partners, suppliers or system integrators who are reliable, credible and efficient business partners in Canada and across the world. Our clients rely on us as trusted advisors to help them research and qualify potential business partners or industry collaborators. We assist our clients with teaming arrangements and B2B MOUs. We assist clients with designing and drafting industry-level agreements and documents.

The professional team at Samuel Associates works with and alongside various industry associations and government organizations whose mandate is to help facilitate working relationships within specific business sectors in Canada and international markets.