Crisis & Reputation Management

Samuel Associates is a trusted advisor in matters dealing with Crisis and Reputation Management. We work with clients to mitigate potential risks during and after a crisis that threatens to damage or disrupt an organization's ability to do business.

Our government relations and public affairs experts work with clients to ensure that business continuity plans are created and then implemented to solve the immediate issue or crisis. Our professional team has worked at the highest levels of government, the military and Canadian industry. In addition, our integrated digital marketing and communications specialists work to help assess and guide our client's digital presence to ensure that social media and web channels are managed strategically within a broader crisis management effort. We help our clients engage in smart social media and web practices that aim to help mitigate their challenges so they can focus on their primary business functions.

Together, we provide our clients with confidential strategic counsel and guidance on what works and what doesn't during exceptional circumstances. During a crisis period, our team works seamlessly with our clients to ensure that they benefit from our deep experience to navigate internal and external challenges.

Our goal is to have our clients emerge with limited or no harm to an organization's reputation or business performance.

Cybersecurity & Privacy Issues Management

In the digital age, a cyber-based attack can severely harm a company's reputation and its marketplace position. Our specialized team of cyber and information management experts can help clients not only prepare for but also respond to privacy incidences and cybersecurity breaches.

Our professional team consists of former cybersecurity experts, IT security engineers, former senior government executives and retired military officers. We bring a full-service approach to help organizations across all major industries, to protect their reputation by supporting strategic communications, effective pre-incident strategies and post-breach reputation management and brand repositioning.