A Call to Action: Why Canadian Manufacturers Should Enter the Defence and Dual-Use Market

With a clear electoral mandate and growing geopolitical uncertainty, Prime Minister Mark Carney’s government has committed to raising Canada’s defence spending to meet NATO’s 2% target—translating into an estimated $30.9 billion investment over the next four years.  This moment presents a generational opportunity for Canadian manufacturers and technology companies to pivot toward national defence and dual-use sectors.

Strengthening Sovereignty Through Industry

Canada’s renewed defence commitment is not just about procurement—it’s a call to build a resilient, sovereign, and competitive industrial base. To achieve this, the government will increasingly rely on domestic innovation and manufacturing to supply essential technologies, systems, and services. For businesses that have traditionally operated in commercial markets, this is a pivotal moment to explore opportunities in defence and dual-use applications.

Samuel Associates: Canada’s Premier Defence Advisory Firm

Samuel Associates is proud to be recognized as one of Canada’s top defence consulting companies by Canadian Defence Review magazine in 2024.  As a national leader in defence advisory, government relations, and strategic marketing and business planning services, we specialize in helping companies successfully transition into the defence and national security sectors.

Our expertise spans aerospace, space systems, advanced manufacturing, cybersecurity, clean technologies, and artificial intelligence. We offer tailored advisory solutions that help businesses understand regulatory frameworks, align with federal priorities, and navigate complex procurement, Industrial and Technological Benefits (ITB), and export compliance processes.

Whether you’re a scaling tech firm or an established manufacturer, our team is equipped to guide you through every stage of defence market entry—positioning your business as a contributor to Canada’s sovereignty, industrial capability, and long-term security.

Let’s Talk

Now is the time to act. If you’re interested in learning how your company can play a strategic role in strengthening Canada’s sovereignty and supporting our national defence goals, we invite you to schedule a consultation with our team.

Contact us to begin the conversation at info@samuel.associates.

Together, we can help deepen Canada’s defence industrial base and safeguard the prosperity of future generations.