Updated on:
March 31, 2023

Getting A Head Start: NATO’s DIANA Initiative And Samuel Associates

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The Canadian federal budget 2023 announced the participation of the Department of National Defence in the NATO Defence Innovation Accelerator for the North Atlantic's (DIANA) initiative, which aims to facilitate innovation and collaboration between industry and NATO member countries in key areas such as cybersecurity, artificial intelligence, and space.

"Canadian companies interested in participating in this initiative can benefit significantly from the guidance and expertise offered by Samuel Associates," remarked CEO Goran Samuel Pesic.

As a highly experienced and knowledgeable defence and security firm, Samuel Associates helps companies navigate the intricacies of the NATO DIANA initiative and can support the development of proposals that meet the program's requirements. This includes providing guidance on the application process, ensuring that proposals are well-structured and meet the necessary technical and operational standards, and identifying potential partners and collaborators within the NATO member countries.

"Samuel Associates offers expertise in artificial intelligence, quantum, cybersecurity, autonomous systems, and biotech, which are all highly relevant to NATO’s DIANA initiative," continued Mr. Pesic.

One of the key advantages of working with Samuel Associates is our deep understanding of the Canadian defence industry and our extensive network of contacts within the industry. This allows us to provide companies with valuable insights into the latest trends and technologies in the defence sector and connect them with potential partners and collaborators who can help them succeed in the DIANA initiative.

Mr. Pesic added, "Another benefit of working with Samuel Associates is our ability to help companies build the necessary networks and relationships to succeed in the DIANA initiative. With Halifax hosting the North American regional office for DIANA, we are well positioned in Atlantic Canada through our Halifax Bureau to help companies access this new opportunity."

This includes facilitating introductions to key stakeholders within the NATO member countries, providing guidance on building effective partnerships and helping companies identify and capitalize on new business opportunities that may arise from their participation in the initiative.

Ultimately, the DIANA initiative presents a unique opportunity for Canadian companies to showcase their innovative capabilities and collaborate with some of the world's leading defence organizations.

By working with defence and security consulting firms like Samuel Associates, these companies can position themselves to take advantage of this opportunity and succeed in this highly competitive and dynamic industry.

The bottom line: With our deep expertise, extensive network, and proven track record of success, Samuel Associates is the ideal partner for any Canadian company looking to pursue the DIANA initiative and achieve success in the defence sector.

About Samuel Associates: We are Canada's Defence Consulting firm with all-domain experts covering Army, Navy, Air Force, Cyber and Space federal procurement. Our local market knowledge, expertise, and commitment to socio-economic procurement policies like ITBs, ESG and GBA+ are second to none.

We are redefining the Defence Consulting Industry one client at a time. Let us help your company achieve its business goals with the Government of Canada and NATO.

Contact us today at to schedule a call and start your conservation with Samuel.

To see full published article, click here.
To see full published article, click here.