Updated on:
May 31, 2022

Samuel Associates Announces New Brussels Bureau Headed by Manuela Tudosia

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June 1, 2022

Alongside Samuel Associates’ strong presence today at CANSEC 2022 in Ottawa, the firm is proud to simultaneously announce the opening of a new overseas bureau in Brussels, Belgium. Manuela Tudosia will be joining the firm as its first NATO-EU Senior Associate. Her appointment represents a significant milestone in the growth of the company, marking its first international expansion outside Canada since its 2014 founding. Manuela will lead the firm’s new Brussels Bureau, supporting clients and enabling their business entry into the NATO and EU marketplaces.

“I am delighted to be joining Samuel Associates’ outstanding team as European-based Associate. I am looking forward to working with Canada’s leading strategic consulting firm to enable stronger ties between and more opportunities for strategic industries on both sides of the Atlantic,” said Manuela Tudosia.

“We are pleased to welcome Manuela to Samuel Associates as our first European-based Associate. The opening of the Brussels Bureau is the culmination of many years of hard work and planning; with Manuela’s expertise, we are poised to take the Samuel model of excellence to new heights and markets around the world,” remarked Goran Samuel Pesic, President and CEO, Samuel Associates.

Manuela brings with her a holistic understanding of European institutions and NATO, and has over 15 years of previous strategic experience working in the government affairs, defence and security industries, and research sectors. Her research specializes in national defence innovation systems, defence procurement, and dual-use technologies. Before joining Samuel Associates, Manuela worked as an advisor for a public affairs firm, developing and managing NATO and EU relations for a variety of corporate clients active in the areas of military medicine, biodefence, and biotechnologies. She holds a Master’s degree in political science and government from the Université Libre de Bruxelles. Her academic specialization is in export control of military products and dual-use technologies. Manuela is fluent in English, French as well as Romanian.

The Samuel Group continues to develop its presence in Europe, building off the successful NATO–Private Sector Engagement visit of Spring 2022 and partnership with NATO Headquarters in Brussels. With the historic opening of this new bureau, the company is ready and able to provide expert insights on NATO-EU opportunities to support clients and Industry partners on both sides of the Atlantic and beyond.

To start working with Manuela Tudosia and the Samuel Associates team, contact us at

To see full published article, click here.
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