Samuel Group Welcomes Brigadier General (Ret.) Frédéric Pesme as Senior Associate – Europe

Samuel Group is pleased to announce the appointment of Brigadier General (Retired) Frédéric Pesme as Senior Associate – Europe, further enhancing the company’s strategic advisory capacity in the fields of European defence, the Transatlantic relationship, and the Arctic.

Brigadier General Pesme has significant operational experience, including a deployment in Afghanistan as well as his tenure as Commanding Officer of the 1st Marine Training and Education Battalion in Fort-de-France. At the strategic level, he held key positions in policy and planning, notably within the Joint Staff and the Directorate for Strategic Affairs.

He has been a practitioner of NATO and European Defence for twenty years. His last military assignments include Executive Assistant to NATO’s Supreme Allied Commander Transformation (Norfolk, VA); Deputy-Director Euro-Atlantic Directorate of the French Joint Staff (Paris) and Deputy-Director Policy and Capabilities in the International Military Staff at NATO HQ Brussels. In this last position, he co-chaired various committees related to Science and Technology, Innovation and Artificial Intelligence.

Brigadier General Pesme said: “It is a pleasure to join such an international team working in the interests of NATO and the EU on defence opportunities. I look forward to contributing to the Samuel Group’s on the ground presence in Brussels and in EU capitals.

”President and CEO Goran Samuel Pesic remarked:“Brigadier General (Ret.) Pesme’s appointment reflects Samuel Group’s continued commitment to bringing world-class defence expertise to our clients, his deep understanding of how NATO and the EU intersects with industry makes him an invaluable asset to organizations seeking to succeed in a complex regulatory and geopolitical environment.”

In his role as Senior Associate - Europe, Brigadier General Pesme will onboard his extensive leadership skills and knowledge of military strategy, policy, and procurement opportunities. His contributions are expected to significantly enhance Samuel Group’s offerings and capabilities to advance North American and European defence initiatives and industrial partnerships.

About Samuel Group

‍With offices in Ottawa and Washington, D.C., Samuel Group is a strategic advisory company supporting clients at the intersection of government, defence industry, and innovation. The company provides tailored counsel in the areas of defence and national security, public policy, market access, and international growth strategy, with a commitment to advancing sovereign capability, economic resilience, and global competitiveness.